Amazon, the world’s biggest retail giant, has unveiled plans to enter the online car sales market, with the service set to launch in 2024 and exclusively for customers in the United States. While there's no confirmation of Amazon extending this service to Europe or the UK yet, the initial offering in the USA will feature a limited selection of Hyundai vehicles sourced from local suppliers.

Amazon CEO Andy Jassy expressed enthusiasm about the collaboration with Hyundai, emphasising their shared commitment to enhancing customer experiences. Jassy stated, "Our broad, strategic partnership should revolutionise the online vehicle purchasing process and seamlessly integrate Alexa into Hyundai vehicles for entertainment, shopping, smart home control, and calendar management."

This innovative partnership aims to empower drivers to manage their smart homes remotely, such as adjusting thermostat settings, ensuring security by checking door locks, and controlling smart lighting and Alexa routines all whilst being on the go.

The collaboration underscores Amazon and Hyundai's vision of revolutionising the digital car-buying experience, making it more seamless for consumers. Notably, this move aligns with recent industry trends, as seen with Porsche integrating Google Maps and Google Assistance into its vehicles, joining General Motors, Renault and Ford in leveraging embedded technologies.